Weekend Max Mara and Giuliva Heritage release Fall Winter 2025 Capsule Collection

Max Mara Fashion Group's women sub-brand Weekend Max Mara has teamed up with high-end Italian fashion label Giuliva Heritage for a Fall/Winter 2025-26 capsule collection.

Titled 'Fine Settimana', (meaning 'weekend' in Italian), it comprises of timeless pieces with an emphasis on quality fabrics and craftsmanship, conceived in Campo Imperatore, designed in Rome, and crafted in Naples. Inspired by the idea of a tailored yet effortless weekend escape, the collection uses a variety of fabrics- fine wools, cotton poplin, silk, corduroy, denim, and leather with a color palette inspired by nature- shades of grey, baby blue, earth tones, autumnal hues, wine red, and purple.

Embracing a tailored nonchalance that caters to a woman's desire for escapism, key pieces include relaxed-fit trousers, Mohair or wool knitwear with silk or cashmere blends, A double-faced wool coat, A silk crepe de chine shirt, A Nappa leather skirt, and a revisited Pasticcino Bag in durable vegetable-tanned leather.

The collection is brought to life by a campaign starring the mother-daughter duo of Carolyn Murphy and Dylan Bleue. Shot by photographer Tom Craig at a Roman villa, with lush manicured gardens and classical architecture, the images are a showcase of effortless Italian elegance and a celebration of timeless bonds.

Giuliva Heritage is renowned for its impeccable tailoring steeped in the Neapolitan sartorial tradition. Founded in 2017 by Gerardo Cavaliere and Margherita Cardelli, the brand blends tradition and modernity. Its italian handmade craftsmanship using the finest materials, sets it apart and appeals to customers who appreciate quality and attention to detail. In 2020 the brand had released a womenswear collection in collaboration with high-street retailer H&M.

Priced between USD 175 - USD 1600, the Weekend Max Mara x Giuliva Heritage 'Fine Settimana' capsule collection is available in stores and online now. Check out the campaign images here.

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