About

Avanti was a pioneering Polish fashion and shopping magazine, first launched in March 2004, and published until mid-2020. It targeted women aged 18–34, primarily living in urban areas, who were interested in fashion, beauty, and lifestyle trends.

Avanti positioned itself as a shopping guide-style magazine, offering real-life, accessible fashion choices and beauty advice.

Core sections included:

- Fashion styling ideas with clothing, shoes, and accessories from popular retail stores in Poland.

- Product prices and store locations.

- Discount coupons and promotional codes.

- Seasonal trends and style advice.

- Interviews, blog features, and lifestyle columns (like "Fashion from the Street" and "Beauty Tips").

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A central authority for the fashion and luxury industry. Since 1998.