Autumn/Winter 2022
Models
Sashaverse
Moscow
Russian Fed.
Address
Studencheskaya str., 42A
Moscow
Russia
Moscow
Russia
FMD-ID
BR17367
Phone
+7 499 236 23 38
Website
About
Overview
SASHAVERSE is a Moscow-based luxury fashion brand founded in 2021 by renowned designer Alexander Terekhov. Blending femininity with masculinity, vintage charm with modern minimalism, SASHAVERSE offers a sophisticated range of women’s clothing, upcycled vintage pieces, and jewelry. Operating from its flagship store at Vremena Goda Gallery in Moscow and through its official website (sashaverse.com), the brand caters to a discerning clientele seeking versatile, high-quality designs for everyday wear, business meetings, and special occasions. With a strong presence on Instagram (@sashaverse.brand), SASHAVERSE combines Russian craftsmanship with global appeal.
Design Philosophy
SASHAVERSE’s aesthetic is rooted in the interplay of contrasts—feminine elegance meets structured masculinity, and vintage inspiration fuses with sleek, contemporary cuts. The brand’s collections feature luxurious materials like silk, wool, cashmere, and vegan leather, crafted into timeless pieces such as belted wool-cashmere cardigans, halter maxi dresses, and sequin evening gowns. Designs like the SS25 open-back mini dress and elaborate “SASHAVERSE” necklace reflect Terekhov’s vision of creating capsule wardrobes that balance universality with trend-driven sophistication. The brand’s upcycled vintage approach adds a sustainable, nostalgic dimension to its offerings.
Production and Ethos
SASHAVERSE emphasizes premium craftsmanship, utilizing high-quality materials such as 100% silk for dresses and 80% wool/20% cashmere blends for outerwear. While specific production details are not fully disclosed, the brand’s focus on limited-edition and upcycled pieces suggests a commitment to exclusivity and sustainability. Terekhov’s 12 years of experience with his eponymous label and his internship at Yves Saint Laurent inform SASHAVERSE’s meticulous attention to detail, ensuring each piece is both luxurious and enduring. The brand’s ethos centers on empowering women to express their individuality through versatile, elegant fashion.
Customer Experience
SASHAVERSE offers a seamless shopping experience through its website, featuring categories for dresses, coats, blouses, trousers, accessories, and jewelry, with filters for color and size. The brand engages 10,600 Instagram followers (@sashaverse.brand) with posts showcasing collections like SS25 and styling inspiration. Customers can contact the Moscow store (+7 966 101 47 77) for inquiries or visit for personalized service. The brand’s Facebook page highlights its upcycled vintage focus and women’s clothing, fostering community engagement. Regular sales and promotions enhance accessibility for luxury shoppers.
Brand Identity and Leadership
Founded by Alexander Terekhov, a designer with a rich background including an internship at Yves Saint Laurent, SASHAVERSE reflects his vision of blending timeless elegance with modern innovation. Terekhov’s experience with his eponymous label informs the brand’s sophisticated yet approachable identity, appealing to women who value versatility and luxury. Based in Moscow, SASHAVERSE combines Russian design heritage with a global outlook, positioning itself as a leader in contemporary luxury fashion.
Impact and Vision
Since its launch in 2021, SASHAVERSE has established itself as a rising star in luxury fashion, with its SS25 collection featured on Instagram and its store at Vremena Goda Gallery becoming a destination for Moscow’s fashion elite. The brand’s commitment to upcycled vintage and high-quality materials resonates with eco-conscious consumers. SASHAVERSE’s vision is to continue crafting capsule wardrobes that empower women with timeless, versatile designs, blending Russian craftsmanship with global sophistication.
Official Social Media
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